Top 5 Beauty Retail Apps on Android in Latin America: Q4 2021

In the fourth quarter of 2021, the top 5 beauty retail apps on the Android platform in Latin America demonstrated varied performance in terms of downloads and active users. Here’s a closer look at their trends, based on data from Sensor Tower.

O Boticário, from Grupo Boticário, saw impressive weekly download numbers, peaking at approximately 270K in the week of November 22. The app’s active users also increased significantly, reaching around 1.3M in the same week. However, downloads tapered off to about 87K by the end of December, with active users stabilizing at around 786K.

Natura: Perfumes e Cosméticos experienced a steady increase in downloads, peaking at 125K in the week of November 22. The app's active users mirrored this trend, reaching around 440K in the same week before settling at around 335K by the end of December.

Beleza na Web: Cosméticos showed significant fluctuations in weekly downloads, with a peak of approximately 103K in mid-November. Active users increased to around 259K in the same period but gradually declined to about 173K by the end of the quarter.

Época Cosméticos & Perfumaria saw its downloads peak at 125K in the week of November 22. Active users for this app also peaked in the same week at around 251K before declining to approximately 132K by the end of December.

Representante Eudora had a more modest performance, with weekly downloads peaking at around 12K in late November. Active users for the app saw a peak of about 62K in the same period but decreased to roughly 54K by the end of the quarter.

These metrics highlight the dynamic nature of the beauty retail app market in Latin America. For more detailed insights, visit Sensor Tower.